About Us

we click with tradies

First and foremost, Direct Wholesale is for tradies.
100% Australian owned and operated, our business is all about supporting your business — helping sparkies and plumbers around Australia get on with the job and be the best they can be.

Electrical Wholesale and Plumbing supplies

Electrical Wholesale and Plumbing Supplies

Unlike with some other online suppliers, our massive selection of electrical and plumbing products are intended for professional use, not for the general public. Every product meets strict Australian quality and safety standards, which is important when your name and reputation are riding on it.

These days, the saying ‘time is money’ is more relevant than ever. As an online retailer, our lower operating margins, global purchasing power and direct brand relationships allow us to offer you lower prices on high-quality products from the trusted brands you know and love – that means more savings back in your pocket!

Our pricing is totally transparent to ensure everyone gets the best value possible, no matter how big or small your business – no jumping through hoops, buying in huge quantities, or filling out complex forms necessary.

Our experienced service team are always chatting with tradies, so we know it’s the little things at Direct Wholesale that make a big difference. Benefits like our stock guarantee, the ability to manage orders in real-time, and same day shipping to help your workday run that bit smoother and faster. Plus, there’s no need to hang on to physical receipts, making things easier come tax time!

Then there’s our super-easy online ordering, safe checkout, and a fleet of delivery vans that deliver straight to you while you stay on the tools – no more wasted time stuck in traffic or battling queues, all helping your business bottom line and success.

We love to reward our customers for being smart tradies. Open a trade account with Direct Wholesale by simply providing your Contractor License Number, and you’ll score extra benefits like lifetime priority shipping, free shipping and returns on Clipsal and more. What are you waiting for? Join today!

  • Free Delivery

    Free Delivery

    Orders over $450 ex gst

  • Free Delivery

    Same Day Dispatch

    Guranteed for orders before 12pm AEST

  • Free Delivery

    Stock Guarantee

    You can trust what's on screen is on our shelves

  • Free Delivery

    Tradie Priority Shipping

    Real Tradies jump the order queue

  • Free Delivery

    Manage Your Orders

    Review or re-order past orders

  • Free Delivery

    Secure Website

    Shop online 24/7

  • Free Delivery

    Local Support Team

    Available 8.00am - 4.00pm Mon-Fri

  • Free Delivery

    Transparent Pricing

    Same great pricing no matter your business size